The Operating Systems Behind
Restaurant Outperformance
A progression of systems, mentorship, and capital designed to help restaurant companies earn more, scale smarter, and build enduring enterprise value.
DineRock is owned by publicly traded Agility Capital, a corporate investor and investment bank.
What DineRock Offers to Restaurant Companies...
We build the bridge that turns a working restaurant business into a scalable enterprise.
The 4 Ways We Advance Restaurant Trajectories...
We install the Outperformance Systems that carry restaurant companies from same-store income growth to enterprise-level value creation. Each OS begins as a focused accelerator and evolves into tailored systems and guidance as scale and complexity increase.
LEVEL 4: Scale/OS
LEVEL 3: Capital/OS
LEVEL 2: Productivity/OS
LEVEL 1: Outperformance/OS
A Few of the Emerging Category Leaders We Support...
DineRock supports restaurant companies to progress through each stage of their development.
Chasin' Tails
With DineRock, our same store revenue has risen to $8M. We have been supported with the knowledge & capital we need to scale much larger than we are today. After guiding us to optimize our business model and performance, DineRock came in as our first institutional investor.  - Di Dang
Saucy Mama's
We were a franchisee. DineRock helped us unfold a winning model with great founder fit. We became the #1 performing franchisee because of those business model adjustments. DineRock then invested in us to buy our franchise contract so that we could keep innovating a new model. - Pam Chavez
Alyce
Our restaurant was not performing. Since working with DineRock, we have expanded from 1 to 3 restaurants, and all are positioned for blue ocean expansion. Peter says the results are on us, but without their support we wouldn't be where we are. They are now our investors. - Tory Aunspach
The Wanderer
We had a neighborhood bar that wasn't clicking. We worked with DineRock on positioning and growth, and in months were earning income. ROI has since gotten interesting (6:1 sales to investment against an industry standard of 2:1), and 2026 is now about expansion. - Devin & Melody Mehrotra
Roll Play
Our 3-unit fast casual now has an AUV of $4M+ (and growing quickly) AND we have exciting upside in unit expansion. We recently launched a scalable sister brand that targets a related niche.  DineRock has been foundational to these outcomes and we will stay with them forever. - Tuyet-Nhi Le
One World Pizza
We worked with DineRock to optimize our test store pre-opening. Revenue rose to 6X investment and we quickly turned a profit in a premium category with no leader. We also earned the highest ranking on Google reviews in a city that has some of the country's most famous pizza. - Justin Rodriguez
We Don't Serve Every Restaurant Company
We are the perfect partner for some, but not all.
Our Story Thus Far...
Operator >Â publicly traded company > category leader researcher >Â DineRock/OS.
An Epiphany Inspires Research
Peter LeSar, while running a $50M, 1,400-employee hospitality business owned by Agility Capital, begins to research the question: "How do restaurant category leaders often earn as much as their next 7-9 direct competitors combined?"
Founding of Test Restaurants
LeSar co-founds 2 restaurants to test his Restaurant Category Leader Framework based on his ongoing research. With less than $200K invested between them, both restaurants are recognized by The World's 50 BestTM in its Discovery Series.
Restaurant Strong Published
LeSar publishes a decade of research (under the new DineRock brand) showing that all category leaders rely on the same framework to emerge as market share leaders. He translates the research into frameworks that build tangible outcomes with advisory clients.
Merger into Agility Capital
Publicly traded Agility Capital, managed by Salomon Guggenheim and Peter LeSar: 1) Acquires DineRock's advisory service; and 2) Provides capital for DineRock to become the first institutional investor with the mission to accelerate early-stage restaurants into leaders of emergent categories.
Pre-Series A Investors
DineRock invests in multiple entrepreneurial teams with 11 restaurant brands, each which has a route to category leadership in a leaderless, multi-billion-dollar category. Target brands range in size from start-up to $10M in revenue. All are located in major markets and have potential for scale.
Kitchen to Chain Podcast
DineRock pre-launches a powerful new type of podcast that guides restaurant companies to optimize and scale based on the approaches of restaurant category leaders. We include interviews with industry leaders, restaurant business cycle analyses, trend inflection reports and much more.
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Let us know how we can assist you.