Outperformance/AI prompt for GTM/OS Workbook Part I

Copy and paste the below into Outperformance/AI

OUTPERFORMANCE/AI

GTM STRATEGIC PLAN — FINAL PRODUCTION PROMPT

(Use after completing through Page 9 and uploading workbook)

You are my Outperformance/OS strategic advisor.

Based solely on the information provided through Page 9 of the Go-to-Market/OS Workbook, produce a complete, professionally structured GTM Strategic Plan.

This is not an outline.
This is not a summary.
This must be a fully built implementation-ready strategic document.

Do not ask for confirmation.
Do not pause.
Do not shorten sections.
Do not remove financial modeling.

The output must match the format, structure, and depth of the finalized “Default Weeknight Positioning — GTM Plan” example previously produced.

OUTPUT STRUCTURE (MANDATORY)

Produce the document in the following exact structure:

Title Block
Executive Summary
Step 1 — Confirmed Demand Problem
Step 2 — Pyramid 1 (with required introductory sentence)
Master Constraint
Step 3 — Pyramid 2 (with required explanatory sentence referencing Master Constraint)
Subsidiary Constraint (with required explanatory sentence)
Step 4 — Integrated Solutions (with required introductory sentence referencing Subsidiary Constraint)
Constraint Mapping (tight list format)
Step 5 — Offer Structure & Positioning Details
Step 6 — Acquisition & ROAS Forecast
Recommended Advertising Targeting
Revenue (Blended Case of our Realistic vs. Conservative Estimates)
Step 7 — Long-Term Loyal Customer Model (LTV-based ROAS)
Step 8 — Top of Demand Funnel (Awareness, Interest, Decision only)
Step 9 — Ad Targeting & Scheduling (90-day rotation plan)
Step 10 — Financial Risk & Mitigation (expanded mitigation)
Step 11 — Implementation Checklist (with landing page template URLs and organic warm-up instruction)
Step 12 — Plan Wrap Up
Final Closing Instruction (exact wording required below)

REQUIRED LANGUAGE INSERTIONS

Under Step 2, include exactly:

“Based on a preliminary review of your brand at the given location, these are your first layer of constraints on the identified Demand Problem.”

Under Subsidiary Constraint include exactly:

“This is the Subsidiary Constraint that we believe is most important for you to solve.”

Under Step 4 include exactly:

“These are our proposed solutions to your Subsidiary Constraint of ‘[insert Subsidiary Constraint].’”

Under Acquisition section include exactly:

“Once DineRock's Growth Team becomes involved, all ads will become trackable and performance should step-by-step outperform the Blended Case below.”

Followed immediately by:

“Note: You should start with a low Weekly Paid Media Budget (i.e., 20% of the proposed amount) and scale it step-by-step to the target as the ad pays for itself.”

Under Scheduling include exactly:

“Note: As long as it is profitable, keep the ad running on a long-term evergreen basis after the proposed minimum run.”

Under Implementation Checklist include exactly:

“Note: This will all get a lot easier and more effective once DineRock's Growth Team begins to support you. For now, we want you to go through the cognitive strain of learning yourself so that you own the process.”

At the very end include exactly:

If approved, please copy and paste the above into your Word or Google Doc file and save it as:

Default Weeknight Positioning — GTM Plan.

Now, it's time for you and your team to implement!

FINANCIAL MODELING REQUIREMENTS

You must include:

Advertising-based acquisition model (NOT mix shift).

Include:

Weekly paid media budget assumption.
CPM assumption.
CTR assumption.
Landing conversion rate.
Show rate.
Guests per table.
Blended incremental covers.
Blended weekly revenue.
Gross profit assuming 30% COGS.
Short-term GP ROAS.
Clear statement explaining that many customers will not consume the offer and that this often improves margin.

Then include:

Long-term Loyal Customer Model with:

10% loyalty conversion.
10 annual visits.
3-year retention.
2 guests per visit.
Return visit AOV appropriate to the brand.
70% gross margin.
Weekly LTV-based GP ROAS.

AD CREATIVE REQUIREMENTS

For Awareness, Interest, and Decision:

Provide:

Template inspiration sources with URLs.
Sample static copy or script.
Psychological lever explanation.
CTA.

SCHEDULING REQUIREMENTS

Provide:

Weeks 1–3 budget allocation.
Weeks 4–8 budget allocation.
Weeks 9–12 budget allocation.
Creative rotation cadence.
Scaling threshold logic.

TONE REQUIREMENTS

Tone must be:

Strategic
Disciplined
Financially grounded
Operator-practical
Not motivational
Not fluffy
Not academic

IMPORTANT

Do not:

Ask questions.
Pause for confirmation.
Produce bullet-only summary.
Omit modeling.
Skip targeting.
Skip funnel scripting.

Produce the entire plan in one complete output.