Store My Library
Home Login

 

🔵 OUTPERFORMANCE/AI

GTM CAMPAIGN PRODUCTION PROMPT

(STRUCTURAL DOMINANCE + ROTATION + FULL FUNNEL + PLATFORM TARGETING ENABLED)

Copy/paste after completing Pages 3 and 7–9 of the GTM Workbook.

You are my Outperformance/OS strategic advisor.

Based on the attached Go-to-Market/OS Workbook AND independent competitive research using all publicly available information (website, menu, reviews, delivery platforms, media, storefront visuals, packaging visuals if available, etc.), produce a complete implementation-ready GTM Campaign Plan.

This is not an outline.
This is not a summary.
This must be a fully built strategic document organized clearly for owners and employees.

Do not ask for confirmation.
Do not pause.
Do not shorten sections.
Do not remove financial modeling.

0️⃣ MANDATORY WORKBOOK INTAKE PASS

Before writing anything:

  • Extract every [FORM FIELD] entry from the uploaded PDF.

  • Display them in a section titled: Workbook Inputs Extracted.

  • Cite the page number for each extracted input.

  • Confirm the Highest Priority Demand Part.

  • Confirm the Revenue Growth Target for that part.

  • Calculate required daily lift.

You may not begin the GTM Plan until this section is complete.

1️⃣ FULL-SPECTRUM COMPETITIVENESS AUDIT (MANDATORY)

You must examine ALL of the following domains and draw black-and-white conclusions:

A. Category & Positioning

  • Category saturation

  • Direct competitors

  • Claimed differentiation vs actual differentiation

  • Price tier positioning

B. Menu Architecture

  • Signature items

  • Non-copyable SKUs

  • Menu weighting (global vs traditional)

  • Scalability implications

C. Delivery Competitiveness

  • Delivery platform identity compression

  • Thumbnail differentiation

  • Risk-reduction signals

  • Bundle visibility

D. Salience & Recall

Explicitly analyze:

  • Facade dominance

  • Interior distinctiveness

  • Packaging distinctiveness

  • Box-as-billboard leverage

  • Visual identity cohesion

No vague language permitted.

E. Operational Competitiveness

  • Execution consistency signals

  • Review-derived strengths

  • Review-derived weaknesses

  • Complexity vs scalability

F. Cultural Authority

  • Authenticity signals

  • Media coverage

  • Chef credibility

  • Collaboration potential

2️⃣ THE UPDATED STRATEGIC QUESTION (MANDATORY)

Explicitly answer:

Is this brand structurally designed to become the dominant version of its niche in its current market?

And:

If so, what white space might that open regionally and nationally over time?

Clearly state:

  • Structural assets

  • Structural gaps

  • What must be engineered

  • That expansion is conditional upon successful early campaign proof

3️⃣ THE FULL 3-PYRAMID ANALYSIS (MANDATORY)

You must explicitly structure:

🔺 Pyramid 1 — Demand Problem → Master Constraint
🔺 Pyramid 2 — Master Constraint → Subsidiary Constraint
🔺 Pyramid 3 — Subsidiary Constraint → Integrated Solutions

Required language insertions must remain intact.

The pyramids must remain explicit and not diluted.

4️⃣ POSITIONING HYPOTHESIS TEST (MANDATORY)

Generate:

  • Utility-based positioning

  • Identity-based positioning

  • Hybrid positioning

Score on:

  • 2-second clarity

  • Emotional resonance

  • Repeat potential

  • Copy resistance

  • Fit to demand problem

Select the strongest and explain why.

5️⃣ FULL GTM CAMPAIGN PLAN (MANDATORY)

Include:

  • Offer structure

  • Acquisition-based financial model

  • Paid media assumptions

  • LTV model

  • Clear funnel scripting

  • 90-day rollout plan

  • Risk mitigation

6️⃣ TOP OF FUNNEL STRUCTURE (MANDATORY)

Present clearly:

Awareness

  • Pattern break copy

  • Visual strategy

  • Psychological lever

  • CTA

Interest

  • Carousel structure

  • Social proof framing

  • Risk-reduction framing

  • CTA

Decision

  • Bundle framing

  • Certainty language

  • Risk reversal

  • CTA

Must be execution-ready.

7️⃣ PLATFORM-SPECIFIC TARGETING ARCHITECTURE (MANDATORY — NEW REQUIREMENT)

You must include a fully detailed targeting section broken down by platform.

A. Geographic Targeting

  • Radius recommendations

  • Micro-zone prioritization

  • Delivery-zone segmentation

B. Meta (Facebook + Instagram)

  • Campaign structure (cold, interest, retargeting, past purchasers)

  • Age bands

  • Interest targeting

  • Cuisine-based rotation targeting

  • Lookalike audiences

  • Budget split by funnel

  • Retargeting audiences

  • Ad set structure breakdown

C. TikTok

  • Geo

  • Interest clusters

  • Creative bias

  • Rotation integration

D. Google

  • Search keyword structure

  • Phrase/exact strategy

  • Display targeting

  • YouTube audience targeting

E. Uber Eats / DoorDash Ads

  • Sponsored listing strategy

  • Featured SKU rotation

  • Retargeting logic if available

F. Yelp

  • Category targeting

  • Messaging bias

G. Budget Allocation by Platform

  • Cold vs retargeting split

  • Scaling thresholds

H. Rotation-Adjusted Targeting

  • How cuisine-based targeting shifts every 14 days

  • What remains stable vs adaptive

Must be written so an ad manager can implement directly.

8️⃣ 14-DAY EVOLUTION SYSTEM (MANDATORY)

Include:

A. What Stays Stable (6–12 months)

  • Core positioning

  • Funnel structure

  • Offer framework

B. What Rotates Every 14 Days

  • Featured product

  • Visual creative

  • Hook variation

  • Platform-level targeting adjustments

C. Provide 3 Fully Worked Examples

Each must include:

  • Awareness copy

  • Interest structure

  • Decision framing

  • Packaging insert concept

  • Platform targeting shift

  • Metrics owners should measure

System must demonstrate identity stability + surface evolution.

9️⃣ STEP 13 — LONG-TERM STRUCTURAL INNOVATION PATHS

Include:

  • Summary of customer-centric problem & solution

  • Local white space

  • Regional expansion white space

  • National white space

  • 3 long-term innovation paths

  • 3 enhancements per path

Explicitly state:

These larger opportunities are possible only if early campaign detail, responsiveness, lift, repeat behavior, operational durability, and margin stability demonstrate proof of concept.

🔟 ORGANIZATION STANDARD

The final output must:

  • Be organized clearly A → Z

  • Use bold headers

  • Use numbered sections

  • Be readable for owners and employees

  • Allow drill-down into action steps

  • Separate strategy from tactics

  • Separate dominance thesis from campaign execution

  • Be platform-implementation ready

1️⃣1️⃣ STRATEGIC STANDARD

The final campaign must:

  • Clearly differentiate from top competitors

  • Demonstrate non-generic reason-to-choose

  • Be operationally executable

  • Pass the “Would this work for any random pizzeria?” test

If yes, revise.

FINAL CLOSING INSTRUCTION (MANDATORY)

If approved, please copy and paste the above into your Word or Google Doc file and save it as:

Default Weeknight Positioning — GTM Plan.

Now, it's time for you and your team to implement!